WME has signed Dapper Labs, the co-founder of CryptoKitties

WME has signed Dapper Labs, the co-founder of CryptoKitties.

Mack Flavelle, co-founder of CryptoKitties and Dapper Labs, has signed with WME, a top Hollywood talent agency.

Flavelle, dubbed the “Godfather” of NFTs by some, helped boost the popularity of non-fungible tokens by creating CryptoKitties, an NFT series that allows people to buy, breed, and sell cartoon cat collectibles. The long-running game, which is built on the Ethereum blockchain, first appeared in 2017.

WME is one of the most powerful entertainment talent agencies, representing top Hollywood actors such as Dwayne “The Rock” Johnson and Charlize Theron, as well as musical artists such as Meek Mill and Alicia Keys.

Flavelle will be represented by an agency that not only has a diverse set of interests (the agency’s parent company Endeavor owns the UFC, a professional bull-riding league, and runs fashion shows), but is also known for encouraging collaboration among its extensive list of high-profile clients.

The drop in NFT prices appears to have not dampened interest in the sector, with WME signing Bright Moments, Non-fungible Heroes, and Boss Beauties all this year. WME also represents Escapeplan, the Bored Ape Yacht Club DJ duo, and Pixel Vault, a web3 media company that recently received a $100 million investment.

Dapper Labs, based in Vancouver, also created the popular NBA Top Shot collection, which became an NFT market darling after its release in 2020. Flavelle is also the founder and CEO of Big Head Club, a “end-to-end full-service NFT studio” that has produced notable collections such as Stoner Cats and Germinations by actor and artist Jim Carrey.